# Strategy

GTM roadmap and voice framework.

GET `/brands/:slug/gtm`

GTM roadmap with phases.

Responses

200 GTM

Use your running CRUMBLESS\_API\_BASE\_URL and matching CRUMBLESS\_API\_TOKEN. [API setup](/docs/api)

```
curl -X GET \
  "$CRUMBLESS_API_BASE_URL/brands/:slug/gtm" \
  -H "Authorization: Bearer $CRUMBLESS_API_TOKEN"
```

POST `/brands/:slug/gtm/update`

Update GTM plan.

Request Body

```
{ "objective": "Increase brand awareness" }
```

Responses

200 Updated

Use your running CRUMBLESS\_API\_BASE\_URL and matching CRUMBLESS\_API\_TOKEN. [API setup](/docs/api)

```
curl -X POST \
  "$CRUMBLESS_API_BASE_URL/brands/:slug/gtm/update" \
  -H "Authorization: Bearer $CRUMBLESS_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "objective": "Increase brand awareness" }'
```

GET `/brands/:slug/voice`

Voice framework.

Responses

200 Voice

Use your running CRUMBLESS\_API\_BASE\_URL and matching CRUMBLESS\_API\_TOKEN. [API setup](/docs/api)

```
curl -X GET \
  "$CRUMBLESS_API_BASE_URL/brands/:slug/voice" \
  -H "Authorization: Bearer $CRUMBLESS_API_TOKEN"
```

POST `/brands/:slug/voice/update`

Update voice.

Request Body

```
{ "mood": "energetic", "tone": "friendly" }
```

Responses

200 Updated

Use your running CRUMBLESS\_API\_BASE\_URL and matching CRUMBLESS\_API\_TOKEN. [API setup](/docs/api)

```
curl -X POST \
  "$CRUMBLESS_API_BASE_URL/brands/:slug/voice/update" \
  -H "Authorization: Bearer $CRUMBLESS_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "mood": "energetic", "tone": "friendly" }'
```

---
Source: https://crumbless.app/docs/api/strategy